What is New With Twitter and Your Digital Marketing Strategy


Social networks, like Twitter and Facebook, seem to update and add new features regularly these days. While these updates are pretty cool for the typical user, they can be challenging for businesses with long-term digital marketing strategies. Post Launch, and other web presence marketing firms, spend time keeping track of all these updates and how you should be using them for your content marketing and beyond.

Twitter has been very busy this year, updating and adding new features like Twitter Moments and Twitter hosted videos. Twitter even recently entered the politic space, using official hashtags like #DemDebate during political campaign debates. The latest Twitter feature addition is Twitter polls. This tool is perfect for seeking public opinion online.

Twitter’s audience loves to make their opinion known, and this is an excellent platform to get the public opinion you need to know for your business or industry. The two-choice poll remains live for 24 hours and anyone on Twitter can participate in the poll. If you haven’t used this tool yet, we would recommend giving it a shot to see what your Twitter audience really thinks about a specific topic related to your business.

Recently, Twitter also changed their “favorites” to “likes,” from stars to hearts. Their reasoning for the change suggested that a heart would relay a more appropriate response from followers. “Liking” tweets will allow for people to accurately relay their reaction of a particular post.

New feature for Twitter business.

When it comes to social media marketing and web marketing, it is necessary to keep up-to-date with the latest updates. Being ahead of the curve will not only help you prepare your content and social posts ahead of time, but it will also make your company stand out as a leader in the online social world. They say that the “early bird gets the worm.” In this case, the early tweet gets more impressions. Keep in mind: We don’t mean early in the day. We mean early in the trend.

Stay ahead of the game by subscribing to web marketing blogs, like Post Launch or HubSpot. Always keep an eye out for new trends by following trend watcher websites and paying close attention to social media announcements. And always remember that web presence marketing strategies have to adapt to changes on the internet to be most effective.

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