What Exactly is SEO?

It seems like the only people who know what SEO stands for and means these days are computer nerds working in their parent’s basement (maybe). Let’s compare SEO to the windshield wiper fluid in your car. It’s nothing more than the ability to see or be seen. But, you need a little more than windshield wiper fluid to drive a car. SEO is only one component of web presence marketing and we’re here to help you understand exactly what SEO does for your business!

What is SEO?

SEO stands for search engine optimization. SEO is the process of getting traffic from the “natural” or “organic” search results on search engines. Search engine optimization and search engine marketing have lots of moving parts, they are not one-and-done tactics. Yeah, they’re a more complicated type of windshield wiper fluid. 

SEO focuses on improving your site’s rankings in organic search engine results. In our SEO services, we develop your internet marketing to have a strong presence on major search engines such as Google, Yahoo, and Bing. 

Doing SEO work is super time consuming – I mean, who has time to do a bunch of crap on the backend of a website no one will actually notice? There are so many things you can do to make your website delicious, (in a technical aspect). Make sure your URL structure is correct, make sure your images and videos are web-optimized and make sure your site is fast and phone friendly. 

The Post Launch Process

At Post Launch, we create an individual strategy for each of our clients because we know you are all different in your own ways. We do the work to research your brand’s marketing as-is, meaning we use your existing content first. Then we determine the next steps we can take to improve your online presence. 

Search engines love keywords, but for them to be successful they need to be placed in the right spot. Your keywords should be sprinkled throughout your website to gain the right kind of visitors. Take your industry (i.e. Mexican food) and then attach it to your location (Las Vegas), and your first keyword phrase should be Mexican food in Las Vegas! Super simple!

The best places to add keywords are, in titles, meta descriptions, headings, images, and URLs. Keyword optimization is an ongoing online marketing strategy that will probably never go out of style.  

Your online presence can make or break your business. Yeah, traditional marketing can be effective, but the heavy hitters are the professionals who propel your online marketing to reach a greater audience by boosting your search engine rankings. 

At Post Launch we absolutely love the luxury of giving out juicy tips, helping our clients rock the online world, and expanding their reach well beyond expectations. 

The Answer to your SEO Needs

Post Launch is the premier Las Vegas SEO company because we employ those nerds who work in their parent’s basement who know exactly how to do this stuff – and rock your socks off with the results. If you’re ready to fill your web presence marketing car with Post Launch’s one-of-a-kind windshield wiper fluid give us a call!


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