Tech Trends That Are Changing Digital Marketing

Each year, the face of digital marketing transforms. Over the last couple of years, there have been groundbreaking changes in the way we advertise our business or brand online. Things continue to improve, and new trends appear on a regular basis. It’s crucial to follow the latest trends and make use of them for your own digital marketing strategies.

Improvements in technology influence and shape the realm of digital marketing. So, what are the emerging and revolutionary tech trends in digital marketing today? Let’s take a look at some strategies you can utilize in the upcoming year.

Technology That Is Changing the Way We Do Marketing

Social messaging

Social messaging apps have been around for a couple of years but lately, they’ve surpassed their initial purpose. Initially, social messaging apps like WhatsApp and Facebook Messenger were used for communication among friends, sharing information, images, videos, and emoji. 

Today, however, social messaging apps have a new purpose that digital marketers have to take into consideration for their advertising strategy. They have become a popular tool for businesses to communicate with their customers. 

Here’s how they help:

  • Establishing direct contact with consumers and customers
  • Sending notifications about special offers
  • Sharing links for promotions and coupons
  • Boosting sales
  • Providing customer support
  • Taking orders
  • Sending personalized messages

With this kind of an opportunity window, digital marketers have to take the full potential of the situation. Raise the bar on your communication with customers, and create a 24/7 available social messaging app. 

Social commerce

Over the last decade, social media has grown to become one of the most powerful and effective advertising tools of all time. People using social media are directly connected to their favorite brands, businesses, and influencers. This makes it easier for advertisers to get their message across and raise brand awareness.

But, the power of social media doesn’t stop there. After recognizing the full potential of social media, we’ve now developed tags for shoppable posts.

Here’s what that means:

  • C-commerce can now place product tags on their social media posts
  • They can tag the products you can see on the image
  • The tag shows the name and the price of the product
  • Once you click it, it takes you directly to their e-commerce website

Shopping via social media is a stunning tech trend that puts digital marketers in a new position. Now they get to focus on creating attention grabbing-shoppable posts that will get their customers to buy their products.

Video as the go-to resource

Everyone who’s in digital marketing knows the importance of visuals. Images and videos have been used for a long time to help boost your content and make it more appealing and effective.

However, things are changing. Today, more and more people opt for video information than textual. Before, people would simply Google the information they’re looking for. Today, more people are turning to YouTube (the second-most popular search engine) for videos to explain a topic.

Videos are taking over written content, and digital marketers need to be prepared for this shift by:

  • Making more how-to videos
  • Performing step-by-step guides in videos
  • Creating videos about products and how to use them
  • Investing in better social media videos 

Investing in your video strategy is one of the most important new tech trends for digital marketers in 2020.

The rise of voice search

Although voice search has been around and people have been using smart speakers for quite some time, now is the time when it’s truly taking over. Data shows:

  • 65%  of people aged 24-49 use voice search at least once a day
  • By 2020, half of all searches will be voice searches
  • The number of people who own smart speakers is rapidly growing

Voice search is one of the biggest tech trends to influence digital marketing in 2020. So, what can digital marketers do to keep up with this trend? They have to optimize for voice search:

  • Use long-tail keywords
  • Write more localized content
  • Use conversational language

Omnichannel marketing

Gone are the days when customers used to search for information solely via Google or spend all their leisure time watching YouTube videos. Today, the average customer uses several platforms to find information, get entertained, or enjoy their free time.

In most cases, people simultaneously navigate different platforms and channels. They scroll through Instagram to find a brand they like. They’ll watch YouTube review videos of the product they want to buy. Then, they read Facebook comments and reviews for that product.

For digital marketers, this is a serious change and a trend we must respond to. Instead of focusing on one primary platform, marketers now need to focus on:

  • Creating content for all the major platforms
  • Applying different strategies for each of the channels
  • Being omnipresent

Digital marketers have to expand their reach and divide their efforts equally on all the channels their potential customers might be using.

Also, don’t forget to check the quality and accuracy of everything that you write. Regardless of where you’re publishing it, it has to be impeccable to ensure people trust you. For help with writing or editing, visit TopWritersReview for some pro tips.

Grow Your Strategy in 2020

To stay in the game, standing shoulder to shoulder with your biggest competitors, you have to keep your eyes wide open. Learning about and adopting new trends is a must for a successful digital marketing strategy. The trends listed above are your guide for the upcoming period. Use them to improve your digital marketing efforts and become more productive in accomplishing your goals.

This guest post was written by Angela Baker, a self-driven specialist who is currently working as a freelance writer. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people.

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