Writing for One Person, Not an Audience

Hey, you! Yes, you. How’s it going? I’m excited you’re visiting the Post Launch blog today. Hopefully, we can teach you something cool, and you know, not waste your time. Today, we’re discussing the rewarding concept of writing for an audience of one. Our buddy, John Steinbeck, (author of Grapes of Wrath and Of Mice […]

Who the Heck Is My Target Audience? Creating Buyer Personas

creating buyer personas

When you imagine your target audience, what do you see? If you imagine a person who is just like yourself, you’re most likely wrong. It takes careful consideration and research to determine just the right demographic that’s most likely to become your customers. Here are some tips on how to choose your target market. How […]

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