How to Reach the Most Popular Instagramers with Cold Email Marketing

instagram on smartphone

Remember the beginning of Instagram when people posted fun pictures of their food or their cat? Well, it’s grown over the years into a hub for online marketing and sales. Regular users can now become influencers whose job it is to use their large following to benefit brands and businesses everywhere. Getting Influencers to endorse […]

I Grew My Followers But No One’s Buying: What Gives?

audience at a concert

In today’s social media-crazed age, brands and influencers are obsessing over their follower count. Some even go so far as to buy followers or use automated engagement tools to make themselves look better on Twitter, Facebook, and Instagram. But, does follower count matter when it comes to success in digital marketing? Does Follower Count on […]

Using Social Media Video Ads to Your Brand’s Advantage

woman looking at smart phone

If you’re considering starting ads for your brand online, that’s great! But, you should know some tactics are way more successful at getting conversions than others. Check out what we’ve seen in recent social media video ads and what you should be implementing in your next campaign. The Digital World Is Pay to Win Like […]

We’re Adding Social Media and High-Quality Content to Our Thankful List

thankful for social media

Well, Thanksgiving came faster this year than kids eating their Halloween candy the day after. The foodie holiday is also a great way to reflect on the amazing year you’ve had (or okay year, we all can’t have it all). As we here are making our lists of thanks to awkwardly share with our table […]

Social Media Don’ts and Do-Dos from the CEO

Post Launch Mission Controller and CEO, Geoffrey Radcliffe spoke at a Lunch n’ Learn hosted by Startup NV this week. During the presentation, he shared social media best practices that work for any growing business, whether you’re a startup, or a seasoned company. If you’re looking to achieve conversions and reach your target audience through […]

Twitter Moments and How Explore Has Changed the Game

twitter moments

Twitter announced in October 2015 its “best of Twitter in an instant,” because Twitter wasn’t instant and brief enough already. With all of the content flooding people’s Twitter feeds, the people behind the recognizable little blue bird decided to tell them what they should be reading or browsing. Don’t get us wrong; these algorithms are […]

Should I Really Boost My Facebook Post?

facebook boost post

Most of the time, we preach the benefits of organic marketing efforts. However, if you do business in a relatively saturated market, the game is often pay to win. Many businesses struggle to stand out online when their industry has a lot of competition—sometimes even with the most advanced organic strategy. That’s where online advertising […]

Memes throughout History: Where Did It Begin?

meme history

What’s your favorite Internet meme? Perhaps it’s Grumpy Cat or the ever-popular Rick Roll. Maybe you’re a connoisseur of the Dos Equis Man meme or Success Kid. But where the heck did these memes come from, and why aren’t why going away? Before we get into the history of Internet memes, here’s a little disclaimer: […]

Facebook SEO: Yes, It’s Technically a Search Engine

facebook seo

If you’ve paid any attention to the Post Launch blog, you’ll know that search engine optimization is at the root of improving your online presence. When you optimize the content on your website, you’re more likely to rank well in Google search results. But what about being found and seen on social media? Think of […]

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