Sun’s Out, Guns Out: Show off These Features on Your Landing Page

user experience and landing pages

The sun is blaring, and the weather is HOT! While all the people of Las Vegas are showing off their silky smooth legs or ripped arms, the nerds at Post Launch are a little less—nude. This summer, we’re not showing off our bods; we’re showing off the most important stuff when it comes to user experience and landing page design. Check out the best way to design a landing page to help generate leads for your business.

What Is a Landing Page?

A landing page is a webpage you design specifically for a new visitor to “land” on. It’s often different from your website’s main homepage. Instead, landing pages offer one single focus for your audience. These pages provide limited options for your visitor to lead them directly to the place you want them to go—the call to action (CTA).

There are two main types of landing pages:

  • Click-through pages take your visitor to another page. This method is often used in e-commerce businesses or to warm up a customer before asking them to buy a product or sign up for a service.
  • Lead generation pages are meant to gather user data like a name and email address. This type of landing page allows you to connect with this potential customer at a later time. Usually, business can (and should!) offer their consumer some sort of incentive for filling out your form, like a free ebook, consultation, or free trial. People love free.

Putting Your Best Foot Forward

When it comes to designing landing pages for your business, think of user experience first. Make it easy for your audience to navigate through. Check out the things you need for the best landing page design.

Your company’s information

The anatomy of a perfect landing page starts with some basic information. Your first need a short and concise headline that calls for your visitor’s attention and lets them know what this landing page is about. (As noted earlier, you can design multiple landing pages for different purposes.)

Next, briefly describe to your visitor what you’re offering. They were most likely led to this landing page from somewhere else that promised them something. Uphold that promise, you honorable Knight of the World Wide Web, you.

Then, add in some visuals. Your landing page should come with a corresponding video or image that matches the purpose of the page. And then, of course, you’ll need a form to capture your customers’ information—but only the most necessary info. Don’t be greedy.

Clear CTA

When designing a landing page, limit any extra navigation. User experience will tell you that too much stuff on a webpage can distract and scare away a potential customer. Your landing page should serve one sole purpose. Help that visitor take that one specific action by providing a clear call to action. Link only to the necessary pages.

Something valuable

Last, give your audience something of value. After visiting your landing page, people will want some sort of reward for giving you their email address and other contact information. Don’t be stingy with the goods. Offer a free, substantial whitepaper to read. Give them an e-book with some especially useful how-tos. Or, give them a newsletter that offers engaging and interesting content week after week.

When in doubt, check out some great examples of successful landing pages.

The Best Advice on User Experience

At Post Launch, we are Internet users before we’re digital marketers. This means we know the importance of user experience and a well-designed website. Contact us today to learn how your website is doing and find out how you can improve it.

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