Business directories are an important piece of local search engine optimization because they provide syndication channels through which you can syndicate your new content. But business directories offer the world so much more than syndication. They provide a place for people to see you that’s not your website or social channels. It’s easy to get business directories: just sign up for a bunch of website directories that you never use yourself, and then enter in your business information including website URL.
Of course, this easy task is no easy task. Getting your website listed on a few free business directories, like Yelp or Yellow Pages, is one thing. Performing legit DIY local search engine optimization is another story entirely. Of course, both are important to help your web presence. But some directories are better than others. And it all comes down to finding the right directories for your industry and business.
How to Find the Right Business Directories for Your Company
There are hundreds of free business directories you can list your business website on. Maybe even thousands (who’s counting?). From local business directories to national directories, you want to list your company on as many as possible. Which directories you join largely depends on your industry. But there are a few directories you should be on, regardless of if you own a mobile wedding chapel or a one stop beer, bait and bullets shop. We are not here to judge. We are just here to help.
Business Directories every business should be on:
- Yahoo Business
- Bing Business
- Hot Frog
- City Search
- Local Pages
At the end of the day, getting your business is listed on as many business directories as possible will make it easier for potential customers to find you and potentially drive traffic to your website. When people don’t know you exist, they gotta find you some way. Spending time signing up for free online business listings and practicing local SEO will get you those people. After all, everyone cannot know everyone in their local town— unless you live in Stars Hollow from Gilmore Girls. Everyone seems to know each other there.
But local SEO with business directories should never be the only path you take to reach SEO success. As Google points out in an open letter to Local Directories, slapping your website on a generic directory with millions of random business records is sooo 2003, and we’re like over 10 years past that. (Seriously— content marketing is where it’s at). Stay with times by adding other SEO strategies to your website, but don’t forget the basics. Which leaves us with the question, are you on Yelp?