Online ads can get a bad rap. Just like commercials on TV, everyone hates them. However, every business wants them ‘cause they know they work. People who didn’t know about your product or service before will know it after they see your ad.
To make money in media buying, you need to fish where the fish are. These days, the fish are swimming online—at least three billion of them. The Internet is an expansive network of users connecting, communicating, and sharing knowledge.
This vast space online gives people all sorts of channels and chances to find what interests them. This means marketers and business owners have a bunch of opportunities to advertise their business and get seen by the right people. Our digital advertising agency can help.
Why Your Business Needs Online Advertising
We’re glad you asked. Digital advertising is the purchase of placement for your advertisement. Because there is so much stuff happening online, there are countless places to put your stuff. You have the opportunity to get it seen by the people who will most likely buy it. Our PPC management services help you find the right place for an ad to reach your target audience.
Our process for digital marketing is multifaceted. It all depends on which places are the best to put your ad online. Just throwing an ad at the online sphere is a waste of money. Unless you know what you’re doing and where you’re doing it, online ad buys can be a huge guessing game. Effective advertising requires education in the field and consistently keeping up with the latest updates and industry news.
When you hire the Post Launch digital advertising agency, (who are Google Adwords Partners) you won’t need to fill your brain with more information you don’t need. We’ll use our brains to get the work done right.
Your Options for Paid Online Advertising
What does a digital advertising agency offer? Well, you have a bunch of opportunities when it comes to online advertising. From Google to social media, we can customize your campaign to reach the best audience.
Google Adwords campaign management
In the 21st century, using Google is like drinking water…you do it a lot—like every day. Google quenches our thirst for instantaneous knowledge the way water quenches our thirst in real life. Advertising with Google (or search advertising) is a great place to start. Our Adwords management company can help.
Google AdWords is the largest advertising platform. It offers multiple ways to advertise your business by providing different campaign options and campaign subtypes to choose from. Campaign types can be in text or video, and users can view them from desktops, tablets, and mobile phones.
The various options and aspects of your Adwords campaign can get kind of complicated, though. So if you don’t know what you’re doing, the standard recommended settings are all you’ve got. Unless you have an advertising agency that’s a Google Adwords partner, that is.
Agencies that have been named Google Partners get access to Google reps who help us optimize our advertising options and notify us about updates and changes in best practices.
We spent the time getting partnered with Google, so you don’t have to waste your money trying to learn Google AdWords by trial and error.
Social media advertising
In the world of digital advertising, social media is almost a given. Over 3.4 billion people use the Internet, and 2.3 billion of those people have at least one active social media account. If you aren’t considering social media advertising from your advertising agency, you’re missing out on a HUGE (and relatively inexpensive) marketing opportunity.
Social media is really good at collecting people’s information. Facebook, in particular, makes most of its money from ads because it shares so much data with marketers to target their audience efficiently. Although people groan now and then about their privacy being violated, Facebook is still the number one social media platform around—which is great news for marketers.
The beauty of social media advertising is that you can target your ads to the people who will be more likely to buy your product or service. There are many types of ads on social media, some more effective than others.
The platform to use depends on your industry, type of business, and your target audience:
Facebook offers its users many different ways to advertise. There’s an option to set your advertising goals for more Page Likes, Engagement, more traffic to your site, and more. Facebook makes it easy for you to decide which ad you want to use, target it towards the right people, and pay to play for as little as $5 a day. All you need is a Facebook page to get started.
Twitter advertising is a little simpler than Facebook. They offer advertising campaigns to increase website visits, get more followers, increase engagement, and mobile app promotion campaigns. Twitter is a fast-moving platform. With millions of Tweets sent out daily, it’s easy to get lost in all the noise. So, Twitter advertising is a great place to grow your visibility.
LinkedIn is the professional social media account. With their ads platform, they make it pretty easy for businesses to set up a campaign. Like Facebook and Twitter, you can choose goals like more Clicks or Impressions. You can choose to create a Sponsored post, or have your ad show up in Sponsored InMail or Text Ads. You can target audiences in certain demographics; because LinkedIn is all about the business professional, it’s a great space to start if your market is mainly B2B.
Video advertising on YouTube is a great platform to use if you have engaging visual content. YouTube advertising is focused on video consumption instead of incessant text posts about politics, food, and babies. Of course, there are still plenty of those subjects on YouTube—just in video format.
On this platform, you can advertise skippable video ads, non-skippable video ads, and bumper ad videos. If you don’t have a video yet, YouTube also allows for overlay and display ads, which are image ads that pop up next to and at the bottom 20% of YouTube videos.
Digital Marketing Is Free to Play, Pay to Win
Digital advertising can bring your business a lot of money—but only if you do it right. That’s why Post Launch is here. Working with a marketing firm that is Google Adwords certified is crucial. We stay up to date with changes and regulations in Google and other industry standards. Plus, it’s good to know someone who has Google’s number.