In the web presence marketing world, online ad buys are like the commercials for TV land. Everyone hates them. But, every business wants to have them because they work. People who didn’t know about your product or service before will know it after they see your ad. This is media buying 101. You can purchase advertisements on TV, (although they aren’t the best now that Netflix and other streaming services are around).
To make money in media buying, you need to fish where the fish are. These days, the fish are swimming online—at least three billion of them. The Internet is an expansive network of users connecting, communicating, and sharing knowledge. It’s like as big as the universe. Not really. But it’s pretty freakin’ big.
This vast space of online crap gives people all sorts of channels and chances to find what interests them, which give marketers and business owners lots of opportunities to advertise their business online and get seen by the right people. Our digital advertising agency can help.
Yes, But What Exactly Is Digital Advertising?
We’re glad you asked. Digital advertising is the purchase of placement for your advertisement. And with so much stuff happening online, there are plenty of places to put your stuff and plenty of opportunities to get it seen by the people who will most likely buy it. Our PPC management services can help you find the right place for an ad to reach your target audience.
The process of online marketing can be multifaceted, and it all depends on which places are the best to put your ad online. Just throwing an ad at the online sphere is a waste of money. Unless you know what you’re doing and where you’re doing it, online ad buys can be a huge guessing game.
This is why you can hire people like the Post Launch digital advertising agency. No need to fill your brain with more information you don’t need when we can use our brains to get the work done right.
Effective advertising requires education in the field and consistently keeping up with the latest updates and industry news. Think of it this way: you wouldn’t want to try treating that bullet wound without someone who has some experience digging bullets out of bodies.
What options does an digital advertising agency offer?
There are many different advertising opportunities. Google AdWords, social media advertising, and PPC (pay-per-click) are just a few of the most popular options. But they are far from the only options. Let’s say you sell gambling materials online. It might be a good idea to place an ad on a popular online gambling platform. This is the chance to get in front of people you may never reach otherwise.
Google Adwords Campaign
You know Google. A lot of other people know Google. Maybe advertising with Google is a good idea—and our Adwords management company can help.
In the 21st century, using Google is like drinking water…you do it a lot. You do it every day, sometimes even multiple times a day. Google quenches our thirst for instantaneous knowledge the way water quenches our thirst in real life. People use it so much, it’s turned into a verb: “Let’s Google it.”
Now you can use Google not only to find things but also to advertise the things you sell—giving us even more reason to be on Google and start giving them money while we’re at it. No one likes giving away their money. But for Google? At the right price? With the right Adwords campaign management? You’ve sold us! Let’s look at Google AdWords campaigns in more detail.
Google AdWords is the largest advertising platform. YouTube is there, too, but let’s face it, Google owns them, so it doesn’t really count. We talk more about YouTube advertising in our social media advertising section below.
Google Adwords offers multiple ways to advertise your business by providing different campaign options and campaign subtypes to choose from. Campaign types can be in text or video, and users can view them from desktops, tablets, and mobile phones.
Types of AdWords management services
- Search Network with Display Select
- Search Network only
- Display Networks only
Probably the most common Google ad is for the Search Network; these ads pop up when users search for your target keyword and other keywords related to your business. Think about the value of this—whenever someone searches for a service or product related to your business, your ad will pop up on the top and bottom of the search results. Fancy, huh?
Display Network ads can appear on millions of Google partnered websites and search engines with related content. You can pick an advertising campaign that uses one of both networks.
Campaign subtypes let you determine how many settings you want to choose from to customize your campaign after selecting a campaign type. You can keep using the standard subtype, but let’s face it, who wants to be standard?
Things can get kind of complicated, though. So if you don’t know what you’re doing, standard recommended settings are all you’ve got. Unless you have an advertising agency that’s a Google Adwords partner, that is. Our SEO company has the tools you need.
Google offers a partnership program. You have to pass some tests by studying material they provide for these tests to become a Google Partner. If you pass at least two, you’re part of a partners program, and you get to talk to Google reps who can help you with advertising options.
The partnership program is completely free, but it can be time-consuming, and you must use some money to advertise. And who has time to go back to school when businesses need to be run, anyway?
This is where a web presence marketing firm like Post Launch can help. We spent the time getting partnered with Google, so we’ve gotten them on the phone a few times. No need to waste your money trying to learn Google AdWords by trial and error when you can just give your money to us so that we can spend it the right way on your Google advertising.
Social Media Advertising
Not even social media can get away from advertising. If you can’t beat ‘em, may as well join ‘em. Our digital advertising agency can help with social media advertising services—including YouTube.
In the world of digital advertising, social media is now playing with the big boys. And if you aren’t taking advantage of social media advertising for your marketing strategies, you’re missing out on a HUGE (and relatively inexpensive) marketing opportunity. Find out how our social media advertising agency can help you out.
Social media is really good at collecting people’s information. Facebook, in particular, makes most of its money from ads because it shares so much data with marketers to target their audience efficiently. Although people groan now and then about their privacy being violated, Facebook is still the number one social media platform around—which is great news for marketers.
The beauty of social media advertising is that you can target your ads to the people who will be more likely to buy your product or service. Whether it be Facebook, Twitter, or some other platform, the trackable user data available to marketers is creepy awesome.
Types of social media advertising
There are many types of ads on social media, and each new social platform eventually adds advertising options so users can start paying them money. Some social media advertising options are more effective than others, and the platform to use depends on your industry, type of business, and your target audience. Here are the three most popular social media advertising options:
Facebook offers its users many different ways to pay them money for advertising. If you want to get more page likes, there’s an ad for that. If you want more website visits, there’s an ad for that. If you want people to install your new app, there’s an ad for that. If you want more people to see your latest video or post, there’s an option to boost that.
Facebook has certainly made it easy for you to decide which ad you want to use, target it towards the right people, and pay to play for as little as $5 a day. All you need is a Facebook page to get started. Solid stuff, Facebook. Solid stuff.
Twitter advertising keeps their social media marketing tools a little simpler than Facebook. They offer advertising campaigns to increase website visits, get more followers, increase engagement, and mobile app promotion campaigns.
Why would we recommend Twitter ads? Twitter is a fast-moving platform. With millions of Tweets sent out daily, it’s easy to get lost in all the Tweet noise. Your message won’t be seen by very many. So, Twitter advertising actually might just work.
YouTube advertising is different from Twitter and Facebook because YouTube is a different kind of social platform. It’s focused on video consumption instead of incessant text posts about politics, food, and babies. Of course, there are still plenty of those subjects on YouTube—just in video format. On this platform, you can advertise skippable video ads, non-skippable video ads, and bumper ad videos. If you don’t have a video yet, YouTube also allows for overlay and display ads, which are image ads that pop up next to and at the bottom 20% of YouTube videos.
Over 3.4 billion people use the Internet, and 2.3 billion of those people have at least one active social media account. If you aren’t considering social media advertising from your advertising agency, you’re missing out on reaching a lot of people.
Now don’t get us wrong, there are more options than solely Twitter, Facebook, and YouTube. You can try Instagram advertising, LinkedIn advertising, Pinterest advertising, and more. The best platforms to use to advertise your business really does depend on your business type and industry.
The best advice we can offer anyone looking to spend money on advertising: don’t just throw money at Google AdWords (especially if you don’t know what you’re doing.) Look at all the advertising options and combine paid search with social ads to find the best fit for your business mold.
The best news about this advice is that social ads are cheap, and cheap is good. Only you know the kind of advertising your company needs. Actually, our agency knows that, too. But that’s because we’re the professionals when it comes to ads and social media marketing tools. It’s our job to know.
Digital advertising can bring your business a lot of money, but only if you do it right. That’s why Post Launch is here. Working with a marketing firm who is Google Adwords certified, like Post Launch, is important because they keep up to date with changes and regulations in Google and other industry standards. Plus, it’s good to know someone who has Google’s number.