Listen, in this post-C19 world, it’s time to make digital marketing a priority for your business! Everyone tells you what and how you should utilize digital marketing, but no one has told you what you shouldn’t do, so Post Launch is to the rescue!
Social Media Time Suck
Many business owners and marketers can easily spend 20 hours a week focusing on social media posting. We get it; the instant gratification and dopamine boost are satisfying! When you hit 20 likes on a post or your reel has more than 100 views, it’s exciting but creates the illusion of success and productivity.
We’re not saying to ignore your social platforms altogether; social media is vital for your online visibility! Let’s shift your focus to something more critical, like improving your website’s buying experience. Dig deep and refine every step of the customer journey, from the first step of a consumer hitting your homepage to the final stages, where they commit to buying a product or booking a service. Optimize your website for better conversions, creating a more effective path to sales that makes your time on social media more effective.
Lazy Ad Spend
Launching an ad campaign is simpler than ever on Google and social platforms like Facebook and Instagram. You can easily set demographics and daily ad spending and send the campaign on its way, but this simplicity could be your downfall. Easy ad creation tempts business owners to throw money into campaigns without a strategy and clear objectives.
Set specific goals for each campaign, whether boosting sales, increasing followers, or raising brand awareness. One way to approach your advertising is to think about what stage your customer is at in their buying journey and deliver ads that line with that. Visualize your ads as a funnel with three key stages:
- Awareness: Your campaign objective should be reach and engagement. Your ads should introduce your brand and create a solid first impression. Use bold visuals and engaging stories. Don’t be afraid to stand out and stick in your audience’s mind.
- Consideration: Your campaign objective should be getting link clicks, subscriptions, or an option for people to request more information. Your ads should focus on your brand’s benefits. Show your audience why they need what you’re offering, building a connection that goes beyond basic awareness.
- Conversion: Your campaign objective is conversions, whether sales, form submissions, bookings, or phone calls. Your ads should be direct with clear call-to-actions (CTAs). Encourage immediate response with offers or urgency like “20% off, today only!” Convert customer interest into sales!
Ignoring Email Marketing
Businesses tirelessly churn out post after post on social media yet treat their customer’s inboxes as “the forbidden zone.” Businesses built this fear of email marketing being perceived as intrusive yet clogging up their customer’s social media feeds. You’re severely underutilizing an effective marketing tool and missing an opportunity to engage with your customers directly.
2024 is the year to prioritize building your email list! About 60% of consumers have purchased because of a marketing email, compared to only 12.5% considering a purchase through social media. For starters, you should continuously build your email list. Incentivize your target audience to subscribe, and make sure you follow up with regular emails. Try to send at least five meaningful emails this year! Your emails could be newsletters, exclusive offers, or valuable content that keeps your brand at the forefront of your customer’s minds.
Poor Mobile Optimization
97% of people from 18 to 49 own a smartphone! Even your grandparents have one, with about 76% of people 65+ owning a smartphone. People use A LOT of pocket computers daily to buy products, research services, and learn new things. Poor mobile optimization of your website is a very costly mistake! Your website needs to be able to show up in a user-friendly and attractive way no matter what device your consumers use. Your site must load quickly with readable text without zooming in, and the buttons must be easy to tap. People will bounce if your website isn’t responsive or takes ages to load! Start making your site more user-friendly by compressing images and creating thumb-friendly menus and buttons so users can go wherever they want with minimal effort.
No Call-To-Actions
Forgetting to put a call-to-action (CTA) is another mistake that can be costly. CTAs help direct your audience to take the following steps in the buying process. It doesn’t matter whether they’re looking at a social media ad or browsing your website; you want to easily guide them in giving you a sale. Adding a CTA to your social media posts, emails, and paid ads can make a huge difference! Change it up by making them less generic. For example, instead of “click here, “download your free guide.”
Post Launch – Las Vegas Digital Marketing Agency
Digital marketing can be overwhelming. There are so many options, from email marketing to web design, that it’s challenging for businesses to use properly. At Post Launch, we create custom SEO and digital marketing strategies to ensure you get the most out of your online presence. Call us today!
