Email marketing isn’t dead yet! From Gen Z to Boomers, whether for communication or stalking your Amazon package, every generation still uses email. Here’s why you should be doing it for your business!
Get personal!
No, we don’t mean that you share your darkest secrets with your customer base; don’t do that! People appreciate personalized content, and that includes email. People click on emails with their names in the subject line, so simply including the recipient’s name is a big step in the right direction!
You can also create customized content by segmenting your audience. For example, if you own a business that requires membership, like a gym, you can segment your contacts into groups like “past members” and “current members” and create email campaigns directed at both. You wouldn’t send “please come back” emails to your current members, would you?
Get feedback from customers!
Keeping track of the customer experience is extremely valuable! Send customer satisfaction surveys to show your customers you care about their experience and opinions. By showing you care about their feedback, customers will likely continue to engage with and purchase from your brand.
Get that money, son!
59% of marketers say email is their biggest return on investment (ROI), and marketers who segment campaigns have seen as much as a 760% increase in revenue! Email campaigns can feature products and services, encourage customers to return to their abandoned carts, and deliver special promotions to your customers.
Improve customer communication!
Improve your communication with your customers. Customers are more likely to become loyal to your brand if they can talk to you and have multiple ways to communicate with you. Email marketing can help you reach more of your audience and keep them engaged year-round!
Another great thing about email is that it’s easily accessible! People can check their email at any time on multiple devices, which improves the success of your email campaign. It means you’re getting in front of your audience regularly and staying top-of-mind.
It’s cost-effective!
While traditional marketing campaigns like print can be costly, email campaigns are more cost-effective. You won’t have to pay for any photoshoots, location fees, printing costs, mailing, or placement just for people to ignore it or throw it away anyway. All you need is a copywriter and a graphic artist (which can be one person on your team), and you’re set!
You can increase brand awareness!
Email marketing lets you regularly communicate with your target audience in their inbox. By consistently sending out valuable and relevant content such as promotions, newsletters, announcements, and product updates, you can build relationships with your subscribers and keep your brand top-of-mind. You can also include social media links in your emails where subscribers can share your content and expand your brand’s reach!
It’s a huge time saver!
Automated email campaigns can be created and scheduled in advance. With email automation, you can set up a workflow that triggers specific messages based on subscriber behavior or segmented lists. You can create a series of welcome emails that are automatically sent to new subscribers over a period of time. You can also automate cart abandonment emails to remind people to purchase what they left in their online cart. These campaigns can run in the background while you focus on other areas of business.
You don’t do the emails? We gotcha covered!
Post Launch has the raddest, baddest team of email marketing experts who can help you create, design, and schedule your email campaigns. Whatever you want to communicate to your customers, we can do it for you! Call us today!
