How Does Clickbait Work?

You won’t believe this crazy news! You will absolutely lose your freaking mind once you read it! Are you ready? Clickbait creates an itch you must scratch. We often connect clickbait with misinformation and try to avoid clickbait whenever possible, but why is it so tempting? What is Clickbait? Clickbait is designed to make readers […]

I Wrote a Blog, Now What? Tips for Content Distribution

Remember the old riddle, “If a tree falls in the forest with no ears to hear, does it make a sound?” Well, here at Post Launch, we say, not really, ‘cause no one was there to hear it, duh. The same goes for your content creation.  If you’re publishing content without a solid strategy for […]

It’s 2019 and Content Is Still King

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When digital marketers are asked to narrow down the single most important aspect of what they do, of course, many will respond, “Content is king!” It’s a phrase we’ve used for years and it still rings true today.  Rich, creamy, delicious, sexy content is so important to digital marketing and SEO, it’s been hailed as […]

What Makes a Great Content Marketing Strategy?

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Organic traffic and keyword rankings are achieved with a high quality, well-thought-out content marketing strategy. Unfortunately, many businesses admit that they simply haven’t developed and drawn out this plan. That’s where we come in. Check out some tips on how to evaluate your website’s current traffic, as well as some tips on how to improve […]

Your Ultimate Guide to the Benefits of Email Marketing

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Some people are like me—I’m pretty generous when it comes to handing out my email address. I’ll sign up for a free ebook or an interesting newsletter in a heartbeat (and then proceed to ignore the influx of emails in the following weeks until I finally unsubscribe). Others are more of what you’d call an […]

Why You Should Be Optimizing Your Content for Voice Search in 2019

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Unless you’ve been living under a rock for the last three years, you should have noticed the hype around voice search. Although some of the statistics might have been a little overblown, the number of search queries being conducted by voice is increasing year over year. Estimates predict that around 13% of search engine queries […]

We’re Adding Social Media and High-Quality Content to Our Thankful List

thankful for social media

Well, Thanksgiving came faster this year than kids eating their Halloween candy the day after. The foodie holiday is also a great way to reflect on the amazing year you’ve had (or okay year, we all can’t have it all). As we here are making our lists of thanks to awkwardly share with our table […]

7 Exciting Ways to Engage Your Target Audience through Content Marketing

engaging content marketing

Ladies and gentlemen, boys and girls! Gather ‘round, everyone, to witness the mystifying concept of content marketing! Did we grab your attention? Sometimes, just screaming for someone to look at your business or product is the simplest way to get their engagement, but what about all those humans on the Internet you can’t scream at? […]

Writing for One Person, Not an Audience

Hey, you! Yes, you. How’s it going? I’m excited you’re visiting the Post Launch blog today. Hopefully, we can teach you something cool, and you know, not waste your time. Today, we’re discussing the rewarding concept of writing for an audience of one. Our buddy, John Steinbeck, (author of Grapes of Wrath and Of Mice […]

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