What’s Your Damage: How to Evaluate and Maintain Your Online Presence

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Maintaining online presence can be a doozy sometimes. That’s why we’ve got a whole team of SEO experts working on it. Online marketing takes special attention to the three pillars of web presence marketing: content marketing, SEO, and social media marketing. If you’ve got a company, you should have a website. And if you have a website, you should work on your web presence. It’s an ongoing cycle we know all too well here at Post Launch.

Take the steps to learn how to create an online presence for your business the right way.

Maintaining Online Presence through the Pillars of Digital Marketing

You’ve got to write quality stuff.

Maintaining online presence requires a conglomerate of tactics and strategy. Although all three pillars work together and feed off of one another, we’ll start first with why content marketing is paramount to your marketing efforts.

To build the quality of content on your website, it’s much more than just writing a few blogs here and there. You need to implement a strategy and track what you’re doing right—and what you’re not doing so right.

Start evaluating your content marketing with tools like Google Analytics. This tool allows you to track which posts do well on your site; this way, you can keep doing what you did in that successful post. Reflect on whether or not your content is valuable to your audience. Would you read what you just wrote, or would you skim over it and keep it moving?

Your content should also be SEO-friendly, which means it’s keyword rich, broken up with headers, illustrated with high-quality, relevant images, paired with a meta description, and at least 300 words in length.

Keep up with SEO best practices.

When you balance quality content marketing with SEO best practices, you’re on your way to web presence marketing gold! Evaluate your site’s SEO by performing a Google search for your company’s name or maybe one of your target keywords. Does your site show up? If it’s not in the top results, Google may be punishing you for some errors on your website. Either that, or you’re not doing all you can to optimize your content and improve your SEO strategy.

Again, Google Analytics will save your life. With this tool, you can track how many people visit your site, which pages get the most visits, and which keywords are ranking the best. If all else fails, go back to your content marketing strategy. SEO and content go hand in hand—the Google Bots need something to read, after all.

Improve your social media marketing.

Social media is how you get your content out there to the public or at least one of the more successful ways. You probably shouldn’t personally send all your blog links to your closest friends via email (unless it’s a monthly newsletter they signed up for). Instead, concentrate your efforts on gaining followers on the biggest social media platforms like Facebook, Twitter, and LinkedIn.

In addition to Google Analytics, your business can benefit from social media analytics tools. These tools will let you know which types of posts are getting the most engagement. They will also help you measure brand awareness, which includes:

  • Post reach
  • Website clicks
  • Number of followers
  • Engagement (likes, comments, shares, and retweets, etc.)

You should be encouraging engagement on your social posts. Engagement builds brand recognition. Friends of your followers will see their engagement with your posts, and it can prompt them to engage, too; in turn, that can increase your content’s reach even more. This also improves the personal connections people make with your brand.

Online Presence Management from the Experts

At Post Launch, we enjoy sharing the best practices and latest information on maintaining an online presence with you guys, but you don’t necessarily have to do it all yourself. Contact us to see how all this knowledge we’ve got can be put into action for your business without you lifting a finger.

Angie
Angie
Apart from being a perfectionist writer who is sometimes too scared to put in work to write the beautiful novel that’s in my head, I am also a wife, a mom, an obsessive organizer, a Buzzfeed addict, and a Ravenclaw. Get to know Angie.

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