At Post Launch, we’ve spent the past five years developing—and mastering—web presence marketing. What is web presence marketing, you ask? It’s similar to Internet marketing, but encompasses so many more aspects of who your business is online.
Our goal is to make your business more visible online. We do that by combining various aspects of digital marketing to lead more potential customers your way.
We can talk about web presence marketing all day here at Post Launch. But in short, web presence marketing is the process of improving how and where your business is displayed online. It starts with a mobile-responsive website. Then, you implement search engine optimization, content marketing, social media marketing, and more.
The aspects of your web presence marketing campaign depend on your industry and the people in your target audience. (Meet your audience where they are: Do they check their email more than they check Facebook?)
We take your owned, earned, and paid media, pour in some special Space Juice, and then BAM! More people can find and connect with you…That’s not entirely true. As much as the precious little nerds here at Post Launch would love to claim we do magic, web presence marketing takes a lot of careful research and implementation.
If you own a business in 2018, yes, you need web presence marketing. There are about four billion Internet users around the world. Three billion of them are on social media. Pretty much all of them are visiting the Internet on their smartphones. The days of Yellow Pages are long in the past; people now use Facebook and Google to find new places to give their business.
If your business is not present online, you’re missing out on all those potential customers.
Web presence marketing and management has six major areas of focus.
The first element, and probably the most important, is market research. This requires industry keyword research and creating an in-depth analysis of a business. Before you can market anything, you must first know your industry, your audience, and your competition. Find out what they’re doing, and decide what you can do differently. Find out what your clientele wants, so you can give it to them.
Search engine optimization (SEO) is another crucial aspect of the web presence marketing process. SEO requires you to have a mobile and user-friendly website (preferably on WordPress). During this process, you optimize your site for both the user and Google, creating high-quality content that answers questions, improving site speed, optimizing images, and more.
Local SEO is also crucial to improving online presence for a business. When you optimize your listing on Google My Business, Yelp, Apple Maps, Yellow Pages, and more, you ensure a wider net of visibility for your local businesses online. It shows your potential audience that you’re active and alive online, and it also gives users the opportunity to leave a review, which also looks good for your business!
One of the primary practices of web presence marketing includes traversing the road to content marketing. Google loves high-quality content, because it helps users find the answers they need. Impress Google by writing consistent, optimized, and keyword-rich content.
Social media marketing and syndication are other elements to web presence marketing; they’re pretty important. Think about it: if you put on a show, you can’t just expect people to show up to the venue! Instead, you put up posters and share that information with guests so they know to come. Social media allows you to share content, exchange information, and engage with your audience.
Finally, campaign reporting incorporates all of these elements into an analysis of web presence progress. This is an important element to our strategists at Post Launch. Finding a client’s voice and goal through diligent communication is the bloodline to successful and intentional web presence.
These six aspects of web presence marketing may seem daunting to you right now, but we’ve got it down pat. And, as an added bonus, we’ll walk you through every step of the process. Contact us to learn more today.