We can probably bet you’ve heard a heap of complaints and confusion from your grandparents—and maybe even parents—who don’t understand how social media works. And who can blame them? Our favorite social media platforms release updates super often. This week, we’ll give you a recap on the updates from Mr. Zuckerberg and friends, and then, we’ll take a stab at predicting the future of social media for business.
Alright, so before we look into the future of social media for business, let’s remind ourselves of where we’re at right now.
Facebook, probably everyone’s favorite of the social media platforms, has recently been doing more and more for businesses. Currently, companies can better measure engagement with their ads, sell their products within a new collection format, and insert ads into live videos. Seems like the tycoon is trying to get more businesses to join their still-growing community. And to be honest, we’re here for it all.
One of the biggest updates to our brevity-loving friend, Twitter, is their attempts at reducing harassment and spam. Users can now choose which content they would and would not like to see. Twitter will also notify users more quickly with updates about reported profiles, as well as putting more abusive users in a Twitter timeout. They’re showing that Twitter’s no longer a place for bullies.
Despite being criticized for its copycat nature, Instagram is still putting up a good fight in the social media race. They recently released tons of updates for their version of Snapchat’s Stories, like clickable hashtag stickers and new selfie filters. Also, businesses can now sell their product directly inside the app. Another win for the business owner!
Ready to take a look into the future? Here are our predictions for the future of social media for business. Bear with us—some are a tad silly.
What are your predictions for the future of social media?
There’s no time like the present to start social media marketing for your business. Contact us for a consultation on how social media can benefit you—now and in the future.