Hi, good morning. This is Geoff Radcliffe from Post Launch. I want to take a few minutes to talk to you about our company. People always ask: “What is it that Post Launch does?”
So, I want to take a few minutes and sort of break it down.
Post Launch is a web presence marketing company. What we offer are cutting-edge technologies required to really make your business show up online. What that means is we offer search engine optimization. Search engine optimization is a baseline process and is not a company function. What we do is optimize your website for the search terms people are actually looking for online, so we take the time to research the 100, 200, even 300 different keywords and search phrases that are most likely to bring traffic to your business and make sure your website shows up under those terms. Now, this is a very important process, but it’s really just a baseline of everything that we offer.
Roughly 20% of our total efforts is put into search engine optimization. Once your site is optimized, it is extremely rare that we need to go in and re-optimize it, unless of course you create a new website or you should decide to add a new product line.
The second piece is that we create additional web properties online. When somebody Googles your name specifically, what we want you to own is not only the first spot on Google, but the first 50 spots on Google. You should have every single piece of the first five pages of Google. This is a measure of citations online. It creates additional backlinks to your website, and also allows us to manage your reputation. If anybody should say anything bad about you, we can push that down in the rankings.
Further to that, we create a massive amount of off-site content. This is done through micro-sites and blogs. We go through and will create daily blog articles, well-written, not outsourced, not pushed overseas, but extremely well-written blog articles. Part of the reason that we do this is that we need a massive amount of content to be pushed out on the web for other sources to pick that up and run with it.
What this does is it creates organic backlinks to your site and allows people to trip over your content when they’re out searching for something; when they’re reading blogs; when they’re engaging on different platforms. So, every single piece of content we write, we then syndicate the heck out of it to make sure it shows up and it gets picked up in many places as possible. This process is very time-consuming, but it’s not rocket science. This is something that we offer to every single one of our clients, through every single industry, every single piece of opportunity that is available to you. We want to make sure that people can actually find your company and do business with you.
The other piece of the pie: We look at your conversion optimization. If people are coming to your site and are not actually buying your product or are engaging with you, that’s the other half of the coin. Traffic without convergence is pointless. So, we want to make sure that you have a good quality website that answers the few four questions that we need to answer: Who we are, what we do, why you should do business with us and how to do business with us. This is all extremely important to the overall online web presence process.
In addition, depending on what your market is, we find new and unique ways to either distribute service through things like blogger outreach, form interaction, and commenting on other relevant articles that are out there, as well as in the spaces of e-commerce, we really do a lot to help you find new distribution channels, whether or not you are selling on Amazon, or selling on Google Shopping, or selling on Etsy, or selling on any of the other million different online shopping malls that are out there.
When it comes to social media, we absolutely manage the big four profiles for you: Facebook, Twitter, Instagram, LinkedIn, and Google+. I guess that’s five. With those programs, we can really help expand your brand. Now these create additional points for your brand or your service, or what you’ve got going online. What this does is really allow us to help keep people already come in contact with you up to date on everything your company’s doing, and everything your companies offer. We typically don’t expect you to get sales off of social media, however, search engines love an active social profile. It shows search engines that you’re an open company-you’re an active company.
One of the best things that we can do to work with a lot of our clients is to collect videos, just like this simple little video I’m recording right now. Something where we can sit down, take a few minutes, explain exactly what you or what your company does, who we are, what we do and get it out there to the world. We’ll transcribe every single word that goes into a video, so the video is extremely powerful, showing expertise in humanization of the stuff that your company offers, as well as giving opportunity for us to increase your search rankings for search and certain pages, increasing your placement in various different directories all over the world.
Post Launch offers free consultations to anybody interested in getting our services, our help, so please give us a call if you got any questions. Email us through our website or visit us online at postlaunch.co. Thank you.