It’s Valentine’s Day, and your target audience is out there looking for someone—a company just like yours. Will they be able to find what they need and want from a business? Or will they be forced to settle for one that’s more visible online, but that doesn’t treat their clients with love and careful attention? Don’t let your business be left lonely this V-day. Instead, take these steps to improve your business’s visibility online.
Find love* this February.
When it comes to marketing your business online, there are many methods to the madness. There’s the pay to play way (online advertising), and then there’s the organic way. Organic results are all the traffic and attention your business gets online without you having to spend money. It comes from a lot of consistent, quality work with content marketing, social media, website improvements, and more.
Wondering how to increase your business visibility online? Well, it takes many different methods of marketing working together in perfect harmony:
When you think of online visibility, the first thing you probably think of is search engine optimization. And you’re right! The best way for people to find your business is in the Google SERPs. And, the best way to optimize your site for search engines is to use the right content management system.
WordPress is by far the best CMS for SEO. It has certain capabilities and features that allow users to customize their site and optimize it for the search engines better than others.
Simply creating a user-friendly site and leaving it sitting there is not enough! After you’ve got your site up and running, invite the Google Bots over to index your site. When they crawl your site, they’re looking for content to index and offer to users who are searching for answers to their questions or solutions to their problems.
Improve your crawlability to encourage the Bots to return. They’ll continue to index as you add more and more content to your site.
Organic results are the best results in our opinion. Customers are more likely to click on your site when they find you through organic results, as opposed to an ad. Increase organic traffic and online visibility through quality content, keyword research, and consistent effort.
People trust online customer reviews as much as—if not more than—organic results. Getting a recommendation from a friend or another user shows them a business is reputable and trustworthy.
Create a strategy for asking for customer reviews, and reply to existing reviews. This shows other users that your brand is alive and functioning, and that you care about the satisfaction of your clients.
Still lost when it comes to online visibility? Here are some simple steps you can take right now:
At the end of the day, a professional web presence marketing company can do loads more for your business online than you can do yourself. (No offense.) Give us a call if your business is disappearing in a sea full of other fish.
*When we say “love,” we’re simply using it as a metaphor in place of “leads.” Post Launch will not be held responsible for your lack of a date this Valentine’s season.