Did you check your email today? Statistics say you probably did and probably will again soon.
Email marketing is far from dead. Although the charming AOL quip “you’ve got mail!” has passed on, over 4.35 billion email accounts are still active today, and 5.59 billion accounts are expected to exist by 2019. Truth be told, we know how you feel, we hate getting emails, too, but only the ones we don’t want to read. So email isn’t dead, but it is changing. Don’t believe us? The proof is in the pudding (statistics).
With nearly 5 billion active email accounts, that’s a lot of people checking their emails. 72% of US consumers use email as their preferred method of communicating with their favorite companies. Considering so many people are looking at and actively engaging with organizations through their email daily, it is natural that…
Email marketing not only brings in sales, but it keeps customers coming back for more. In fact, 55% of businesses report that email generated over 10% of sales. 81% online shoppers in the United States will likely make additional purchases from a brand due to targeted emails based on previous behaviors and preferences. You keep emailing them with targeted and smart emailing practices, and they will more than likely come back to your brand again and again.
With an estimated 4,300% Return on Investment (ROI), email marketing ostensibly brings home some of the bacon. On average, 88% of marketers say they see a positive ROI from email marketing, which can bring marketers an average return of $44 on every single dollar spent.
While this statement can be argued either way, the statistics don’t lie. Emails have conversion rates three times higher than social media. It is 40 times better at bringing in new customers than Facebook and Twitter (the largest social media platforms). Not only that, once customers hit your online store, they are likely to spend up to 17% more money than they would when finding you with social media.
This is where smart emailing comes into play as our number one email marketing tip. Send your customers emails specific to them and their preferences, making them more likely to enjoy your emails and engage with your brand. And the best part is, you don’t have to do anything except setup your initial smart email marketing automation system. After that, all you have to do is watch the emails go out to the right people and see a greater ROI than before.
Smart email marketing is one of the most effective tools on the market to communicate and build relationships with your customer.
Emailing may be old-fashioned, but it’s more powerful than ever. So when you are thinking about online marketing, don’t forget the most basic web marketing tool available—email marketing. Contact Post Launch to learn more about the benefits of adding email marketing to your marketing campaigns and email marketing best practices.