Hey you! Business owner! What is at the center of your universe? We know that running a business takes a lot of hard work and dedication. Hours and hours everyday are dedicated to running your business. It’s your baby. But is it the center of your universe? If it is, then it’s time to step back and really evaluate what makes your business world a success. Do you see the most important part of your business, your customers, clearly? Or, do you still believe the world is flat?
Did you know, there are still people who believe the earth is flat? Their vision of the universe is so narrow, some don’t even believe the solar system exists (aside from the sun, obviously). In fact, most “flat earthers” believe the North Pole is at the center of the world, and Antarctica is a giant ice wall at the perimeter of Earth’s disk. They really believe gravity doesn’t exist, NASA is comprised of liars, Einstein worshiped Satan, the moon landing never happened, 9/11 was an inside job and the sun and moon are the same distance away from and revolve around the Earth.
The point is these people believe the world they live in is one way because they only believe what they can see. But when you only believe what you see in front of your face, it can start to skew your vision of what’s most important.
For business owners, it is easy to get sucked into the day-to-day of running a business. Many entrepreneurs will start out with a dream they are passionate about, to help people in some specific way, but they lose sight of that dream as the details of running a business take over. Once you lose sight of what is the most important part of your business, your customers (the people you want to help), you can lose that passion for the dream. And then before you know it, creating and owning your business starts to look an awful lot like work you don’t look forward to.
The center of your universe shouldn’t be the business. It should be the people you are trying to help. Keep your customers and potential customers happy, and the business will follow naturally. What’s the easiest way to keep your current customers and potential customers happy? The answer lies in marketing.
Not just marketing, but digital marketing is the wave of the future of connecting businesses with their audience and potential customers. The most successful companies are no longer advertising at the customers. They are engaging with their customers in an effective and non-abrasive way. The days of shoving business promotions in people’s faces are over. No one likes spam anyway. Now is the time to embrace your customers by providing them value (blogging) and being a part of their conversations (social media).
The easiest way to keep your customer at the center of your universe is to be where your customer is. And these days, it’s online. Instead of wasting money on ads that don’t work, spend time creating valuable content your customers will want to read and becoming part of the conversations your customers show the most interest.
If you want to keep your business at the center of your universe, then creating business ads and promotions makes sense. But if you want to keep your customers at the center of your universe, connecting with them through internet marketing is the way to go. Contact Post Launch. We can be your digital marketing and SEO company that keeps your customers in focus and at the center of your online presence.