Web Presence Marketing

March 1, 2018
what is web presence marketing

What Is Web Presence Marketing?

At Post Launch, we’ve spent the past five years developing—and mastering—web presence marketing. What is web presence marketing, you ask? It’s similar to Internet marketing, but […]
February 12, 2018
online visibility

Your Love Is Looking for You: How to Become More Visible Online

It’s Valentine’s Day, and your target audience is out there looking for someone—a company just like yours. Will they be able to find what they need […]
January 16, 2018

Digital Marketing New Year’s Resolutions [Infographic]

New Year, new strategy! Like many others this time of year, we’re making some resolutions, but not just any resolutions. We’re declaring which marketing trends to […]
September 27, 2017
google bots and crawlability

Digital Marketing 101: Helping the Google Bots Crawl

One of the key aspects of digital marketing is search engine optimization, which is the process of making your site more visible in the search engine […]
September 11, 2017
customer reviews

How to Make Customer Reviews Work for You

How often do you visit a restaurant or store just because your friends told you it was awesome? In this digital age, many of us are […]
August 14, 2017
wordpress seo for beginners

Digital Marketing 101: WordPress SEO for Beginners

So, you’re thinking about doing the whole digital marketing thing yourself, huh? Well, it’s important to know that a lot of work—and we mean a lot—goes […]
August 7, 2017
Post Launch is a certified Google Partner

The Nerds Are Back to School! What It Means to Be a Google Partner

Have you seen the Google Partner badge on a digital marketing agency’s website and wondered what it means? When you see the Partner badge, you can […]
August 4, 2017
creating buyer personas

Who the Heck Is My Target Audience? Creating Buyer Personas

When you imagine your target audience, what do you see? If you imagine a person who is just like yourself, you’re most likely wrong. It takes […]
June 26, 2017
Digital marketing strategy

Digital Marketing Convergence: An Unabridged Digital Marketing Strategy

Digital marketing, like web presence marketing, leverages all opportunities online. Facing all of those mounting options is daunting—to say the least—making it essential to create a […]
June 21, 2017
don’t get sued over the wrong picture

Copyrights, Stock Images, and Not Getting Sued

When it comes to finding engaging and entertaining photos or memes to send off to your audience, there’s no question that the Internet is your best […]
June 1, 2017
user experience and landing pages

Sun’s Out, Guns Out: Show off These Features on Your Landing Page

The sun is blaring, and the weather is HOT! While all the people of Las Vegas are showing off their silky smooth legs or ripped arms, […]
May 1, 2017
brand consistency

Get Your Sh*t Together: Why Brand Consistency Is Important

Think about your favorite brands like Coca-Cola or Walmart or Old Spice. What makes these brands stand out to you? You may think it’s the bold […]