SEO Tips

October 18, 2017

Trick or Treat: Spooky Black Hat SEO Tactics You Should Avoid

Halloween is among us. And while many digital marketing ghouls and goblins are handing out tricks in the form of black hat SEO tactics, we’ll be […]
October 11, 2017
seo mistakes

The Scariest Scenarios for an SEO Company

What’s your worst fear? For us digital marketing experts, it’s scary SEO scenarios: missing logins, broken links, low rankings, and—gasp—bad content! This Halloween, check out some […]
September 27, 2017
google bots and crawlability

Digital Marketing 101: Helping the Google Bots Crawl

One of the key aspects of digital marketing is search engine optimization, which is the process of making your site more visible in the search engine […]
September 22, 2017
local seo content marketing

We’re in Your Neighborhood: How to Write Content for Local SEO

Although we’d like to claim we’re SEO Jedi, that status didn’t just happen out of nowhere. We’ve tweaked and improved our marketing strategies, and we pass […]
September 11, 2017
customer reviews

How to Make Customer Reviews Work for You

How often do you visit a restaurant or store just because your friends told you it was awesome? In this digital age, many of us are […]
September 6, 2017
best cms for seo

10 Reasons WordPress Is the Best CMS for SEO

Choosing the right CMS has significant implications on virtually every aspect of your website—especially your marketing potential. Here at Post Launch, we spend a lot of […]
August 29, 2017
facebook seo

Facebook SEO: Yes, It’s Technically a Search Engine

If you’ve paid any attention to the Post Launch blog, you’ll know that search engine optimization is at the root of improving your online presence. When […]
August 14, 2017
wordpress seo for beginners

Digital Marketing 101: WordPress SEO for Beginners

So, you’re thinking about doing the whole digital marketing thing yourself, huh? Well, it’s important to know that a lot of work—and we mean a lot—goes […]
August 4, 2017
creating buyer personas

Who the Heck Is My Target Audience? Creating Buyer Personas

When you imagine your target audience, what do you see? If you imagine a person who is just like yourself, you’re most likely wrong. It takes […]
May 22, 2017
http status codes

The Ultimate Guide to HTTP Status Codes and SEO

If you have experience with SEO, you’ve probably realized that there are too many Google ranking factors to count, let alone have absolute control over. However, […]
May 8, 2017
google penalty

I’ve Been a Bad Marketer: Why Google Penalized Your Website

Are your page one rankings slipping to page two and three? Or has your entire website been removed from Google’s index? If so, you may have […]
May 3, 2017
importance of mobile optimization

Mobile before Beauty: Optimus Prime Your Website

Two years or so into mobilegeddon and many have moved from their archaic website to something more simpatico for smartphone users. While collectively, some sites are better, […]