September 11, 2017
customer reviews

How to Make Customer Reviews Work for You

How often do you visit a restaurant or store just because your friends told you it was awesome? In this digital age, many of us are […]
September 8, 2017
gifs in content marketing

Using Gifs in Your Online Content

When it comes to digital marketing, visual content like images, memes, and gifs in content marketing are an effective tool for connecting with audiences everywhere. What […]
September 4, 2017
meme history

Memes throughout History: Where Did It Begin?

What’s your favorite Internet meme? Perhaps it’s Grumpy Cat or the ever-popular Rick Roll. Maybe you’re a connoisseur of the Dos Equis Man meme or Success […]
August 29, 2017
facebook seo

Facebook SEO: Yes, It’s Technically a Search Engine

If you’ve paid any attention to the Post Launch blog, you’ll know that search engine optimization is at the root of improving your online presence. When […]
August 28, 2017
perfect stock photo

Choosing the Perfect Un-stock Photo

Once you’ve decided to start a blog for your business, best practices will encourage you to use images and other media within your content. But, with […]
August 22, 2017
ways people consume content

The Ways People Consume Content and How It Should Evolve Your Marketing Efforts

In its first few years, the Internet looked a lot different than it does now. What used to be a text-heavy world is now a media-filled […]
August 14, 2017
wordpress seo for beginners

Digital Marketing 101: WordPress SEO for Beginners

So, you’re thinking about doing the whole digital marketing thing yourself, huh? Well, it’s important to know that a lot of work—and we mean a lot—goes […]
August 7, 2017
email newsletter content

Get Your Audience to Actually Read Those Email Newsletters

So, here’s a little fun tidbit about me: I am pretty generous when it comes to handing out my email address. I’ll sign up for a […]
August 4, 2017
creating buyer personas

Who the Heck Is My Target Audience? Creating Buyer Personas

When you imagine your target audience, what do you see? If you imagine a person who is just like yourself, you’re most likely wrong. It takes […]
August 2, 2017
storytelling in content marketing

Once Upon a Time, There Was a Brand That Needed a Story

There once was an SEO company in Las Vegas that wanted to improve the Internet. All around, they saw blurry images, poorly written content, and social […]
July 31, 2017
millennials and failed social media platforms

Flashback Fridays: The Ghost of Failed Social Media Platforms

Admit it—you had an emo phase around 2005 when screamo music was all the rage, and Vans Warped Tour reached its peak. You spent days combing […]
July 28, 2017
Spend your summer productively

Put Down the Remote! How to Stay Productive This Summer

The days are getting longer—and hotter. Your dreams of summer productivity are probably out the door. But, while it can be tempting to keep answering the […]