Beautifully decadent food. Cuddly cute pets. Gorgeous makeup. Must-see travel destinations. If you’re scrolling through your Instagram feed, you’re sure to see some of these shots. Although Instagram aesthetic is super important for the everyday user, it also is crucial for companies to create a pleasing collection of images and video. If you use Instagram for business (which you should), check out these tips on creating a cohesive and quality profile.
Before we go into how to create an aesthetically-pleasing profile for your business, we first have to convince you to create a company profile in the first place, right?
If your business isn’t already on Instagram, chances are, you should be. This is especially true if you sell a visually-appealing product or service, or if you market to millennials. The majority of Instagram’s users are under the age of 35, and they’re looking for beautiful pictures to like and comment on.
This social media platform is constantly making updates to better support and benefit the business owner. Instagram marketing is useful and easy—the app now provides users with the ability to shop in-app and see ads based on their likes and interests. So if any of the millions of users who log in every day are interested in your industry, they’ll have a chance to see your ad—even if they aren’t currently following you yet.
Alright, so now that you’ve decided to start using Instagram for business, you need to decide what kind of photos and videos you’ll share with your followers. The idea with Instagram is that you’re creating a collection of media—not just sharing random things willy-nilly. As with the other aspects of digital marketing, you’ll need a strategy. Here are some Instagram profile ideas.
When your take shots for your business’s Instagram profile, be consistent. This means using consistent lighting, colors, hues, and filters in your images. Think of your business Instagram account like a collage—a collection of media that represents your brand.
When people visit your profile, they’ll see all your images at once. You want these images to match. They should all look like they’re coming from the same profile, the same photographer, and possibly taken in the same places.
In addition to consistent editing, your Instagram for business profile needs consistent and relevant images. Consider these questions when you brainstorm a strategy for your profile:
Some companies could benefit from including team members on their Instagram profile. Human faces add a more human element to an Instagram profile. And if you want people out there in the Interwebs to know you have human beings working for you, that might be a good choice to make.
Instead of using the in-app filters, I like to edit our Post Launch Instagram photos before posting them. Using a photo-editing app, like Snapseed, allows you more control over making sure your images come out looking the same. Adjust the brightness, contrast, saturation, and more to create a more consistent look to your photos.
It’s also fun to make collages or add posts with multiple photos using the “Select Multiple” feature.
Think deeply about your captions before posting. Do you want to be witty and clever? Sarcastic and funny? Serious and educational? Or do you want a minimalist caption? Or perhaps just emojis?
Take advantage of the weekly hashtags. These have a wide reach and allow you to join an Instagram-wide conversation. Here are some to get your started:
It’s also a good idea to post with a theme each week. In the past couple of months, we’ve been featuring one of our staff members every Wednesday. We found highlighting our team members and the reasons they shine was really successful—and fun. And, of course, we used the hashtag, #StaffSpotlights.
Okay, hear me out. Posing is so 1997. These highly-structured photos seem stiff and impersonal. Instead, post action shots and candid shots of your team that show you guys actually work. Be genuine and real. Take pictures during meetings or company outings. You’ll find you may get more engagement of the photos that show the day-to-day side of your company.
Stories, Instagram’s response to Snapchat stories, are a great new feature to showcase the behind the scenes stuff going on with your business, or maybe even a rant about the latest news in your industry. Get creative. This can be a useful engagement tool to hear back from your followers and start a conversation.
We all know hashtags help facilitate conversation on a wider scale. But, hashtags on Instagram are a lot different than Twitter and Facebook. You can use a lot more hashtags here, but we’ve got a Pro Tip for you: Instead of adding a heap of hashtags in the caption, (as this could be annoying to your followers), add them inside a comment. Your post will still reach the people using those hashtags.
And, of course, add your location to your posts every now and then, and tag relevant people and businesses to increase your reach.
We’re a diverse bunch here at Post Launch. That means each of our team members brings new and interesting thoughts and initiatives to the table. That’s why our Instagram profile is so random, fun, and out of this world.
Let us put your personality into your social media marketing.