Well, Thanksgiving came faster this year than kids eating their Halloween candy the day after. The foodie holiday is also a great way to reflect on the amazing year you’ve had (or okay year, we all can’t have it all). As we here are making our lists of thanks to awkwardly share with our table of family members, we have to remind you to add these two things to your list: social media and high-quality content.
These two digital marketing strategies are the side dishes everyone pins over in your industry because without them, the whole marketing meal isn’t complete.
Social media and high-quality content will fill your business up more than grandma’s green bean casserole, and we have several reasons to give thanks to these two strategies—plus we won’t make you stand up in front of everyone to tell us why you’re thankful.
Social media has impacted all of our lives—from the early years of Twitter to your not-so-favorite aunt adding you on Snapchat. It surrounds us like the Force and manages to keep us entertained when you’re waiting for Thanksgiving dinner to begin at 2:00 PM. We made our list of thankful reasons for social media and checked it twice. (Too soon?)
We can go on and on but its a no-brainer: Social Media is the G.O.A.T.
Adding to the list of things we’re thankful for, high-quality content can do no wrong. This year, we’re grateful for the ability to create and engage with content all over the interwebs. Be thankful, and discover some tips to write content that will taste oh-so-scrumptious.
Think back to your favorite pieces of content from this year. Remember all the blogs and think about those pieces you shared on Facebook and Twitter. All the content that evoked an emotional response and caused you to hit a ‘Like’ button is high-quality content.
The content you can be thankful for isn’t just words on a blog or webpage; it’s words worth reading. High-quality content provides the best answers as fast as possible to real questions that web users ask. High-quality content gets quoted, linked, and shared all over the Internet.
You may be wondering why quality content is essential. The purpose of SEO is to deliver the right people to your website—readers or consumers looking for answers. Quality content provides solutions to their problems.
Quality content creates a continuous connection between users and the knowledge they seek. Websites serve as the setting for the relationship, while the product, services, or information on the site are the answer the user seeks. Think of websites as the Thanksgiving dinner table and products or services like the food itself.
Google’s goal is to provide users with an interactive experience and the best answers in a swift manner. The mistake many content writers make is stuffing their work with irrelevant keywords to influence SEO. Keyword stuffing is a technique to manipulate the search engine results page (SERPs) by loading web content with keywords.
Google frowns upon the use of irrelevant keywords and penalizes the culprits. Keyword stuffing goes against Google’s goals by disrupting the user experience with frustrating results, low-quality content and misleading information. Users don’t want their search for answers slowed down thanks to irrelevant keywords disguised as an answer. No, thank you.
Content writers should align their writing with Google’s terms by using keywords as a guide to know what users are searching for in your industry. They should aim to provide a connection with readers and provide an interactive experience, which you can achieve with high-quality content.
Creating quality content is a lot like preparing a turkey for Thanksgiving dinner. It’s a time consuming process, but if you do it correctly, it’ll produce a delicious end result. Like a turkey, high-quality content is meant to be scrumptious for people to consume.
Be original if you want to impress your readers this Thanksgiving (and every day). Originality is vital in both content and ideas. Just like nobody wants to eat the same thing every day, nobody wants to read the same thing every day.
Don’t recycle ideas already written. Instead, come up with your own unique ideas. This blog is a great example of an original idea. Who else do you know that is writing about being thankful for high-quality content?
Add these extra flavorful ingredients to your high-quality content:
Social media and high-quality content are the gluten-free bread and vegan butter keeping us happy always, but we can’t really finish our list of thanks for the year without the following:
Make this Thanksgiving one of pride when you tell your family how much more successful your company is now thanks to content marketing from Post Launch. Our web presence nerds will shine a light on your business for your consumers to find you. Also, don’t be afraid to bring us along for Thanksgiving dinner—we’ll even bring some pie!