Regardless of the size of your business or your specific industry, Facebook advertising is necessary to get your customers’ attention and grow your brand. Whether you are a small business or a large corporation, Facebook advertising is essential for your marketing efforts. Here are five reasons to use Facebook advertising.
Reach Your Target Audience
Facebook has roughly 1.5 billion users worldwide, so no matter who your target audience is, there’s a good chance you can reach them on Facebook.
Facebook Advertising is Cheap
Facebook has many advertising options, costing as little as $1 daily! It’s not necessarily a question of how much your ads cost but more of how far of a reach your ads will have—the more precise your focus and simple your strategy, the higher your cost efficiency. The number of people you’ll be able to reach with your budget will simply astound you.
In addition to the different types of ads, such as photo carousels, videos, and even interactive ads, Facebook’s targeting capabilities are nothing short of amazing. You can target your audience based on location, behaviors, interests, demographics, connections, age ranges, languages, etc. You can add several of these characteristics or even exclude certain ones so those people won’t see your ads.
People post almost everything on Facebook, from engagements to birthdays and everything in between. You can use this to your advantage by targeting those specific people. For example, a bridal company could target people engaged within the last six months, or a high-end watch company could target people interested in designer watches in the wealthiest zip codes.
The possibilities are endless when it comes to Facebook’s targeting capabilities.
Push On-the-Fence Leads Down the Funnel
Try remarketing on Facebook through custom audiences. This strategy allows you to target an audience that has already visited your site, making them more likely to be interested in your products. This technique will enable you to push your PPC leads in the right direction by remarketing to the non-converters via Facebook ads.
Easily Find New Qualified Leads
Once you’ve found an audience that converts well, you can clone them. This feature is called “lookalike audiences.” It allows you to take a custom audience and have Facebook reach new people similar to that audience.
You can also do this using conversion pixels (if you have conversion pixels set up). You can also take this one step further and define the size and targeting options to ensure your lookalike audience precisely reflects the buyers you want to target.
Facebook Advertising is the New Wave
Facebook advertising is necessary for all businesses, whether you own a large international corporation or a small local business. Regardless of your budget, Facebook advertising can reach your audience and put your brand in front of the eyes that matter.
This could seem overwhelming if you don’t know your way around Facebook advertising or social media. Well, we’ve got some good news. Our experts already have a proven track record of putting all this theory to use practically. Contact us to get your Facebook advertising running.