The world of marketing has changed more in the last five years than it ever has before. The digital marketing platform that encompasses SEO, social media, content marketing and more is experiencing a rapid shift.
You may think things like artificial intelligence and visual search only exist in science fiction films but wake up call, they are a huge aspect in digital marketing. We are living in a very high-tech world where we depend on the internet for everything. Businesses now need to rely on social media platforms and the internet to promote their marketing campaigns.
Here were some of the hottest digital marketing trends of 2019:
Hottest Digital Marketing Trends of 2019
SEO A/B Split testing
marketing is all about testing, this is why SEO made the top of the list. Search engine optimization lets you isolate the variables that increase traffic so you can take a more direct approach to content changes.
SEO split testing does the most for your business. It will squeeze the juice out of your site so you can focus on the variables that get your site seen!
Artificial Intelligence (ai)
Soon artificial intelligence will take over all the jobs in the world… at least the easy ones at first! Microsoft and Uber are using Knightscope K5 Robots to patrol parking lots to hopefully predict and prevent crimes.
K5 Robots read license plates, report suspicious activity and will collect data to report it back to their owner. AI will allow us to obtain and sustain a competitive advantage and will allow us to move into businesses.
AI has the power to analyze a consumer’s behavior along with their search patterns. Within AI there are chatbots. Chatbots use natural language processing software to understand what the customer wants and is able to answer as if it were a real person.
Chat bots were a crucial part of digital marketing in 2019. It uses instant messaging in real-time to communicate with consumers.
The surveys for chat bots show:
- 63% of responders prefer messaging online rather than communicating on the phone.
- Chatbots will soon power 85% of customer service interactions by 2020
- Chatbots are a 24-hour service with instant responses and answers to basic questions
- By 2022 chatbots will save businesses over $8 million per annum
- 80% of businesses are inquiring chatbots
Interacting with chat bots is super easy. They are interactive all day and will even remember your purchase history. A benefit of chatbots is that they never lose their patience and will never catch an attitude!
If you want to stand out in the digital marketing world you need to personalize your marketing strategy. Personalized emails and content will help you stand apart from your competitors. Since we have access to purchase histories and link clicks, creating custom content has never been easier.
Here are some personalization stats to be aware of:
- 63% of consumers are annoyed with basic advertising blasts
- 80% say they would do business with a company that personalizes their experience
- 90% say they love personalization
Personalized email marketing that’s based on consumer behavior is 3x better than basic email blasts.
This is the most important marketing trend yet and there’s no stopping video marketing. Look at these numbers and you’ll see just how big of an effect video marketing has.
- 72% of businesses say video has increased their conversion rate
- 70% of consumers say they have shared a company’s video
- 65% of executives will visit the marketer’s site after viewing their video
- 39% will call after watching a video
- Video is a popular way to teach your customers about your product/brand
Videos aren’t just for YouTube either, they can be posted on just about any social platform. Some platforms like Facebook and Instagram allow you to add ‘stories’ or ‘live videos’ on your products.
If your site has video it is 53x more likely to get a spot on the first page of the search results.
Influencer marketing is based on word-of-mouth interactions. It focuses on key leaders, such as celebrities to promote their brand. They have a large following and are able to spread the word about your business on their social platforms.
Consumers consider influencer marketing to be more authentic and are more likely to trust a product if a celebrity or a friend has used it. Influencer marketing is here to stay because people are constantly on social media sharing and posting content.
In the future influencer marketing will soon be run by artificial intelligence bots. AI will be able to partner with bots that will find the right influencer for your business. It will help with better engagement and also have the ability to scout out fake followers.
Social Media Stories
Snapchat was first to come out with the idea of ‘stories’ and Instagram and Facebook followed along. Because a story will disappear in 24 hours, businesses have the power of FOMO (fear of missing out) on their side.
The benefits of social media stories are:
- Improved brand awareness
- Constant engagement
- Increased web traffic
- Ability to reach all ages
Social media marketing is a new trend that is super effective with the younger audience. Teens and young adults are on social media all day and are often influenced by the posts they interact with.
Companies are leveraging user-generated content to tap into the younger age group markets. They often encourage their users to produce their own content and will offer an incentive. This increases engagement to your site and will improve conversion rates.
People trust each other more than they do strangers. 90% of shoppers said that they make decisions based off of user-generated content. 97% of young adults say celebrities and friends have a big influence on what they buy.
Digital Marketing with Post Launch
Launch your business into the competitive galaxy of digital marketing with Post Launch! We understand what we do isn’t rocket science but we are basically marketing scientists! Let us help your company get to the next level and stay up to date with the latest trends!