Gone are the days of traditional marketing, where marketers print flyers and brochures of their products and services, go out in the streets, and hand them out to strangers, hoping they consider reading it rather than throwing it away. Today’s digital era has made it possible for companies to promote, market, and sell products and services through online platforms. After all, you are now living in the age of technology, where you’ll probably see people’s noses glued to their phones.
This is the very reason a lot of digital marketing strategies, like SEO, are emerging and evolving. Search engine optimization works to increase the quantity and quality of a website’s traffic by optimizing organic search engine results. To put it simply, doing SEO naturally generates a brand’s site traffic to improve and increase conversion rates.
SEO focuses on accelerating a website’s visibility through content creation. This is highly important, especially when it comes to on-page SEO. For that matter, on-page SEO is the process of optimizing individual web pages so as to rank higher and get even more relevant traffic in multiple search engines. It refers both to the content and HTML components of a page, which leads us to this question:
Why do you need to include HTML markups in your on-page SEO strategy?
What Are HTML Markups?
Before anything else, what exactly are HTML markups, anyway? HTML stands for HyperText Markup Language. These are the symbols or characters that web designers and developers insert at specific places in a text file or document. This represents and arranges how the entire document should look like when presented in a browser, whether in bold, italic or with links, to name a few.
It’s important that you know markups and tags are quite similar, just to settle common misunderstandings about HTML markups and tags. In simpler terms, HTML tags are basically relevant codes to an object in your content, document, or website.
Why Include HTML Markups in Your On-Page SEO Strategy
Now that you know what SEO does and what HTML markups are, it’s time to enumerate a couple of things or reasons as to why HTML markups are essential in an on-page SEO strategy.
Organizes your content
Yes, SEO focuses on content, but that’s not all to it! SEO is also about how you deliver your content, how your audience is supposed to view your content, and how organized you present your content.
Optimizing and including HTML markups or tags into your content before publishing it greatly enhances your overall performance. While content is king, organization and arrangement are queens then! No amount of highly informative, educational, and entertaining content will ever suffice if you don’t optimize it.
With HTML markups, you can choose to either bold or italicize a few words for emphasis, justify your document, or place headers and footers, among the many others you can do to present your content more creatively.
Gives your website a sense of uniqueness
True enough, when you optimize your on-page SEO together with HTML markups and tags, you’ll definitely have that sense of creativity and uniqueness, one that separates you from your competitors and the rest of those in the same (or even in a different) industry.
With HTML markups helping out in your on-page SEO strategies, you get to freely choose which types of tags, styles, or layouts you want to incorporate into your entire website. Sometimes, this is what makes your audience and customers remember you. Aside from content, people are most likely to remember a brand’s presence and visibility online, uniqueness, and creativity.
More than anything, HTML markups paired with an on-page SEO strategy help improve your brand’s visibility. This is because you can freely input internal and external links right into your content. Add two to three internal links to every post if you must, so as to increase your traffic and the overall visibility of your website.
Today, SEO is nothing new to most companies. In fact, SEO has become more than just an option, but rather a norm in the digital marketing industry. As the years go by, new trends and strategies arise to help SEO become an even better avenue for promoting, marketing, and selling products or services online.
If you still haven’t tried using SEO as one of your primary marketing strategies, it’s time you go for it! Learn, practice, and in no time, you’ll be able to seamlessly incorporate both HTML markups and tags with your on-page SEO strategies. In a world full of content, be the one that stands out. Optimize your content through HTML, and who knows, you might just increase your website’s visibility status and conversion rate in a flash.
This guest post was written by Edwin Deponte, a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.