What do you think of when you see those golden arches? Unhealthy decisions? The McDonalds logo is a prime example of successful logo design. The M doesn’t give you the full name of the business, but after years of good marketing, we all know what it represents. The brand awareness is definitely there. A logo is crucial to your business’ image. You might brush off logo design thinking it isn’t any more important than your business plan, but you’re probably wrong.
A logo helps your consumers know you’re there. It helps them find you in darkness. Grab your favorite graphic designer, and learn why it’s time you build out your business’ logo.
The Importance of Proper Logo Design
People are more into visuals than words, so a logo helps you tell people what your business is all about with just a simple picture. What’s necessary for a logo? You need to tell your company’s story with an image. When you’re about to embark on content marketing, having your logo done successfully helps you so much.
How logos help with your business identity
Every logo has something to do with your business. For example, our logo is a rocket because we work with you AFTER your website launches, and because we vow to take marketing campaigns to new, amazing heights. Get it? (That, and because our SEO nerds are also astronauts on the weekends. We’re that smart.)
When you’re working in cahoots with your content marketing consultant and graphic designer, you must address what image comes up when you think of your type of business or services. A cheeseburger for a burger joint makes sense, but a french fry logo for a makeup company might not unless you’re using fries to apply your foundation. If so, this writer is on board and engaged.
What is important for a logo? No words needed
If you have to explain your logo, you might not be doing logo design right. It has to stand alone and not need the help of your words. We don’t want you to have to explain your business over and over again because it just sucks and you are just repeating yourself.
Your graphic designer is the professional for all things logo and won’t allow your logo to be something you need to describe to people. They will work with you for options, and their creative minds might blow you away.
Have you noticed the arrow in the FedEx logo? It is always fun for the consumers to discover a secret image related to the business within the logo. It adds a bit of mystery and flair to your company. If you can add a secret tidbit into your logo, definitely go for it, and watch your logo design stand out above the rest.
Content Consultations with Stellar Individuals
Post Launch is a team of content marketing consultants with the motivation to get your website out into the atmosphere and soaring. We will work with you to hit your target audience and get your business discovered. Contact us today for a consultation.