By now, you’ve realized the importance of SEO for your online presence. Having a website with good search engine optimization will give your website more authority, help it to rise in the Google rankings, and make it more accessible to the people who are searching for your product or service. But creating and keeping good SEO takes more than simple strategy. You need to know SEO evaluation and how to pivot strategy when necessary. See the following tips to learn how to measure SEO performance on your website.
How to Evaluate SEO
Search your site on Google
If you type in the name of your business on Google, does your website come up first? If it doesn’t, Google may be punishing your website for something you’re doing wrong. Next, search Google for your main keyword. For example, if you are a dog groomer in Las Vegas search for the term “dog groomer Las Vegas.” Where does your website fall on this list of organic search results? How far down you are will tell you how far you need to go to improve your SEO strategy.
Use Google Analytics
If your business website does not have Google Analytics, this is the first place you need to start if you want to get serious about your SEO. With Google SEO analysis (Google Analytics), you can see how many people are actually hitting your website, which pages are getting the most action, which keywords are performing the best, and so much more. Google Analytics gives you the tools you need to track your website performance and turn that data into an effective SEO strategy.
Use other tools to measure SEO
SEO tools are there to analyze your website’s performance on all things related to search engine optimization. The reports that come from these tools will show you how your website is performing on important SEO factors such as responsiveness, speed, meta descriptions, headings, and more. You can use free tools, which will give you a bird’s eye view of your website’s SEO performance, or you can use paid tools that will give you more insight into each performance factor tested. The following are just a few SEO report card analytics tools available online:
- HubSpot’s Website Grader
- Fetch as Google
- Raven Tools
- Moz Pro Site Crawl Test
- UpCity Free SEO Report Card
- Found SEO Audit Tool
Evaluate your content marketing
Search engine optimization doesn’t work without content marketing. Why? You need something to optimize for the search engines to read, and that something is content. If you want to dig deep into how your website’s SEO is performing, spend time evaluating your content marketing and determining if the content you write is really as SEO friendly as it needs to be.
Search engine optimization is an important aspect of internet marketing that every business needs to think about if they are going to have a good online presence. Without SEO strategy, your website will risk ranking too low for anybody else to notice or care. Considering how valuable your business is, SEO is something you definitely don’t want to risk NOT thinking about.
SEO Audit and Free Marketing Consultation
Post Launch will run your website through one of our own SEO evaluation tools and tell you everything you need to know to improve your website with our without our help. Learn more about our SEO services then give us a call today.