Running for president is a lot like ranking on the first page of Google. Some people manage to do it. But it usually isn’t us, or anyone we know. So what’s the secret formula? How do people even run for office without prior experience? How do they rank on the first page of Google when there is so much competition?
How to rank on the first page of Google
There are many ways to improve your Google rankings and rise to the first page. Some methods attempt to trick Google into thinking your site has authority. Google keeps getting smarter, however, and many of these tricks have already been made obsolete. The days of getting on Google’s first page “guaranteed” are over.
Other methods to rise in the Google ranks, like content marketing, take a little more time but generally last longer and give your site the qualified authority it’s looking for. At the end of the day, there are multiple ways to increase your website authority, get more users to your website, and rise in the Google ranks. It takes a holistic approach to online marketing, and an experienced marketing team (like Post Launch) to truly take advantage of all of the opportunities available. The following are just a few Internet marketing techniques to increase website traffic and Google rankings:
- Social media marketing
- Content marketing
- Email marketing
- Online ad buys
- Backlink building
- Technical SEO
How long does it take to get on the first page of Google? Let’s just say neither winning an election or getting your website to rank on the first page of Google is a short term strategy.
How to win an election
People used to say there is a formula for winning elections but with the 2016 election cycle almost safely behind us, it’s clear there is not just one way to win an election. In fact, a lot like Internet marketing, there are many ways to win an election and it takes a holistic approach in using all of these methods to run a successful campaign. Of course, there are some exceptions to the rule. For example, calling someone a “nasty woman” during a presidential debate may not work for everyone but may work for some. Who are we to say the right way to run an election. We are just a humble local Las Vegas SEO firm trying to raise your Google rankings.
How to get more votes…erm…backlinks
What it really takes to win an election and the first page is not only what we listed above but backlinks. Backlinks are like votes that demonstrate how many other sites like your site and re-affirm your authority in the space. The more votes, aka backlinks, your site has, the more likely you will rise from the slums of the far distant pages to the Search Engine Results Page (SERP). Acquiring backlinks, votes, comes from working hard on all other aspects to your web presence marketing. Not just the occasional email from your private email server in New York.
The truth is there is no secret formula for winning elections or ranking on Google, as no one can explain how Donald Trump made it this far or figure out Google’s secret algorithm code yet. People want to see fast results and wonder how to get on the first page of Google in 24 hours. Unfortunately, Google is not perfect. Even substandard sites get all the votes, remiss candidates get the backlinks, and nobody’s happy.
But one thing is true: It takes time, hard work, and consistency to successfully win an election and the top results. And just a dab of digital media sway.
While we may not be able to tell you how to run for president, we can definitely help your Internet marketing and get you one page closer to the first page of Google—just not in 24 hours. Contact our Las Vegas marketing firm, and we will provide you with a free consultation.