Over the course of the last couple of decades, the popularity of comic book superheroes in the mainstream media has exploded from a niche interest to arguably the most profitable genre in the country. These tales of fantastic teams and powerful individuals have found a way to connect with audiences of all age groups in a way few others have ever come close to replicating.
What is it about these characters that have so many different types of people enchanted by their endeavors?
Superhero stories connect with their audience using a proven content marketing strategy that can be traced back to Ancient Greece.
Our Modern Mythology: Creating Familiarity
Characters such as Batman and Superman or the Avengers are essentially the modern day American equivalent to the Greek gods of Olympus. Their stories are born out of the culture that they exist in, and it’s these stories that are passed down from one generation to the next.
As our culture changes, so do our superheroes and their mythology, constantly evolving to align with the current state of our society. It is this ability to change and evolve that makes our favorite superheroes feel familiar and relatable to us as an audience. No matter how powerful and fantastic they are, these superheroes always feel like they’re fighting towards something that we too believe in, and we feel a strong bond to these characters because of it.
A content marketing strategy should take a similar approach to the way they create familiarity with their audience. No one strategy can work forever and in order to stay familiar and relevant, your content marketing strategy needs to grow and evolve with the rest of our society.
No one strategy can work forever, and in order to stay familiar and relevant, your content marketing strategy needs to grow and evolve with the rest of our society.
Universal Appeal: Connecting to a Mass Audience
So these superheroes constantly evolve, keeping them relevant after many decades, but how do they garner such universal appeal? The superhero genre has seemingly found a way to connect to a mass audience of people from all types of backgrounds, a mission that nearly everyone working in marketing is seeking to achieve.
The secret is in their content. The stories that superheroes approach are familiar to everyone, just as were the stories of Hercules and Perseus of Ancient Greece. They follow a time-tested formula of a determined hero defying overwhelming odds that the majority of audiences can relate to, even if they have somehow never been exposed to a superhero story. Finding a way to connect with your customers on a fundamental level that is familiar to a wide audience is the key to an effective content marketing strategy.
Finding a way to connect with your customers on a fundamental level that is familiar to a wide audience is the key to an effective content marketing strategy.
Connecting to Your Audience without the Capes
Just because you don’t have superpowers doesn’t mean you can’t replicate the success that these comic book superheroes have enjoyed. For the best results, you should connect yourself with a trusted content marketing agency, like Post Launch, to guide you.
Our web presence marketing team utilizes a holistic approach to the content marketing services we provide and understands how to connect with your audience on a familiar and visceral level. Give us a call and watch your business soar like a superhero.