With over 25,000 guests expected to attend this show from 36 countries around the world, you will not want to miss this opportunity if you are in the cosmetics and spa industry. Over 600 exhibitors, 135 free classes and the 25th year anniversary party to celebrate are all reasons you won’t want to miss this excellent educational and marketing opportunity for your cosmetics or spa business.
This is the largest spa conference in the U.S., and it is here in Las Vegas to provide you education, celebration, workshops, business seminars and other wonderful marketing opportunities. More than 20,000 spa industry professionals will be there looking to conduct some serious spa business.
Is your marketing campaign ready for the biggest spa event of the year? Follow these simple marketing tips to take advantage of this awesome marketing opportunity.
Esthetics, Cosmetics and Spa Marketing Tips
Take advantage of social media.
Use the main hashtag, #LVSpaShow, in all your social media posts. Take and share pictures of the event and tag the International Esthetics, Cosmetics and Spa Conference social profiles (they are on Facebook, Twitter and Instagram). Find more information from their Social Media Toolkit.
Do more than party at the 25-year anniversary party.
This party will be the event to attend at this year’s convention. Take advantage of this time to network with fellow industry experts and other businesses. Meet new people and make them part of your connections for the year to come. So instead of drinking a lot, meet a lot of people and you won’t regret the hangover the next day!
Show off your business.
Remember that 87% of attendees are expected to make a purchase on the show floor, and over 90% of them are the final decision makers when it comes to purchasing products for their company. Take the time to talk to every visitor to your booth. You never know who will stop by.
The extensive list of education opportunities at this year’s expo will include more than how to do a facial. Education classes will include topics on marketing in the spa industry, the future of the industry, how to increase sales and grow your business, marketing ideas on a shoestring budget, and that’s just the first day. Take the chance to attend at least a few marketing and sales classes for some valuable information to bring back to your business.
Take heed spa and cosmetic business owners: This convention is for you. The International Esthetics, Cosmetics and Spa Conference has “25 years in the business of helping you grow yours.”
If you are looking for advice on marketing your business during this year’s biggest expo, reach out to a local SEO marketing firm like Post Launch. We can provide you with a free consultation on how to best market your business at the expo and after.